But USAGE of Facebook is most assuredly not slowing.Īccording to the Digital in 2016 Report from We Are Social, there are more than 69 million Americans between the ages of 13 and 29 using Facebook each month, which equates to roughly 80% of the total US population in that age range. The truth is that yes, GROWTH of Facebook usage is slowing because ubiquity puts a natural brake on expansion. Never fall into the trap of thinking your behavior, or the behavior of your friends and business associates, is representative of how the masses do anything – and most especially how they use Facebook. First of all, if you’re reading this post YOU ARE NOT AVERAGE.
The other favorite theorem of the digital royalty is that the technologists, early adopters, and ironic T-shirt wearers have moved on to the next hot thing (can you say Snapchat?).īut the reality is that it’s all hokum. “Kids don’t use Facebook anymore because their parents are on it,” they sniff. Some in the social media cognoscenti will tell you it’s because the masses are tiring of Facebook. I like that stuff, because I can easily keep up to speed with them. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. My wife asked me today if something had changed at Facebook. The best content from around the web, on topics you care about and need to be an expert in. You pick the categories, we deliver the content.
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